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It is garbage compared to what it once was. Once they stopped acting like an actual co-op, it was the end.
I didn’t know REI was taking such a bath. It’s full in yuppie fashion now. It once was cooler but much smaller.
I wonder what thier financials looked like pre-COVID … 2021 was an absolute anomaly for everyone.
Probably not great, but COVID really killed their non-retail business like trips and classes. I’m sure they lost a lot of money there.
I’m surprised more outdoors companies didn’t lean into the “social distance, get outdoors” aspect.