We're expanding our Quests advertising product with a new reward for users: Discord Orbs. We’re also introducing a new partnership with Kantar, which will further enhance the return on investment measurement and analytics capabilities of Quests for advertisers.
Part of that is because ads that are enjoyable and for things people enjoy often don’t even register as ads to people. When people think of ads they typically think of unwanted distractions for things they don’t want. They don’t necessarily think of something like a free sticker for their favorite video game given to them at s convention. They may even put it on something like a laptop or water bottle. The same people may say they “hate ads”.
I’m not trying to throw shade on those people, I think pretty much everyone is going to be accepting of at least some type of hypothetical thing that’s enjoyable and/or useful to them. A prime exam is having a business listed in a directory. Someone mentioned that as an alternative to advertising as if companies don’t pay to put their names in those directories.
None of this is meant to be any sort of criticism against anyone based on what they do or don’t view as an ad, I’m just trying to help explain why, at least some of the time, it seems “people in the real world are depressingly accepting of ads.”
Part of that is because ads that are enjoyable and for things people enjoy often don’t even register as ads to people. When people think of ads they typically think of unwanted distractions for things they don’t want. They don’t necessarily think of something like a free sticker for their favorite video game given to them at s convention. They may even put it on something like a laptop or water bottle. The same people may say they “hate ads”.
I’m not trying to throw shade on those people, I think pretty much everyone is going to be accepting of at least some type of hypothetical thing that’s enjoyable and/or useful to them. A prime exam is having a business listed in a directory. Someone mentioned that as an alternative to advertising as if companies don’t pay to put their names in those directories.
None of this is meant to be any sort of criticism against anyone based on what they do or don’t view as an ad, I’m just trying to help explain why, at least some of the time, it seems “people in the real world are depressingly accepting of ads.”