I think also the fact that AI subscriptions are generally quite expensive, when compared with other online subscriptions.

Copilot Pro: £19.00/month
ChatGPT Plus: £18.99/month
Gemini: £18.99/month
Claude Pro: £15.00/month

Compared to (just off the top of my head):

Microsoft 365 Personal: £8.49/month
Google Play Pass: £4.99/month
Adobe Photography Plan (Photoshop, Lightroom, and 20GB cloud storage): £9.98/month
Apple Arcade: £6.99/month
PlayStation Plus Premium (top tier): £13.49/month
Amazon Prime: £8.99/month

And it has a free offering, so there’s not even a pressing reason to upgrade for most people. 🤔