YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

  • Ravenfreak@discuss.onlineEnglish
    3·
    6 hours ago

    So I’m sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don’t like hosting communities themselves…

    • Ilovethebomb@lemm.eeEnglish
      3·
      3 hours ago

      Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don’t like hosting communities themselves…

      The “normies” don’t even know what that means. I get this platform is full of techy people and out of touch with the typical technology user, but Holy shit this is on a whole different level.