He still has the 10th most subscribed channel on Youtube, him endorsing Linux is huge due to the reach he has. His video has 3.2 million views, other content creators are making their reaction videos to his video. You don’t have to like him to see how big this is for Linux.

Yeah, it’s not about monetization. I think for content creators the biggest limiting factor is the user base. If you make a video but nobody sees it then what’s the point of making a video? You want people watching your creations and the more users a site has the more likely you’re going to have people watching your video. So a real suggestion would be something like video visibility which is kind of a hit or miss on Youtube since the magical Youtube algorithm pretty much throws only clickbait.