

I’m sure it makes the bean counters happier to have another asset valued at X amount, but in practice the software will just be locked in some vault where it won’t do anyone any good.
Its an instance where the number on the screen doesn’t actually correspond to any useful economic activity.
The thing to understand about large organizations is that appearances matter a lot and the people working in them have to look busy. This is well known phenomenon among low level employees but it applies to managers and even executives too (who have to put on a show that they’re increasing shareholder value and that their company is special somehow).
So, why do advertisers care if someone says “fuck” but not about someone whose spewing pseudointellectual misogynistic bullshit? Because there’s someone whose job description is “brand value” and if they’re not upset about something then they don’t look busy. The amount of “fucks” per minute is a really simple metric that (now that speech recognition is as good as it is) is really easy to measure. In other words its an easy way to look busy.
Of course it doesn’t hurt that the guy’s boss is probably a conservative anyway, and so doesn’t mind the misogyny so much, but looking busy is the main reason.