- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.
Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.
If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.
Hence Google’s proposal to DRM the web
And people’s response has shown its not easy or even working.
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That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.
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Yep, most of my non-tech friends just say “Ads? Oh yeah, I don’t even notice them anymore, I got so used to them.” whenever that topic pops up in a conversation.