We're expanding our Quests advertising product with a new reward for users: Discord Orbs. We’re also introducing a new partnership with Kantar, which will further enhance the return on investment measurement and analytics capabilities of Quests for advertisers.
Users on reddit and lemmy always seem to think ad-based stuff is going to fail, and then it turns out people in the real world are depressingly accepting of ads. I would bet that this program is more likely to be expanded than canceled.
I told my sister she can use an adblock to block ads while she’s browsing. She said “why would i want to do that, ads show me what to buy” she loves personalised ads and the idea that all her interests are being track so she can be served relevant ads.
I’m obsessed with this xkcd because it eloquently explains something I’ve been trying to explain to my techs (I’m a director of IT) and my more techy friends.
Its not that most people like the ads (although personalized ads are really nice), it’s that most people legitimately don’t give a shit. Nobody really cares that PC gaming is “better”, or Linux is “better”, or building your own PC is “better” except the turbo nerds like us (and yes, im including you kind reader as you are on Lemmy)
Part of that is because ads that are enjoyable and for things people enjoy often don’t even register as ads to people. When people think of ads they typically think of unwanted distractions for things they don’t want. They don’t necessarily think of something like a free sticker for their favorite video game given to them at s convention. They may even put it on something like a laptop or water bottle. The same people may say they “hate ads”.
I’m not trying to throw shade on those people, I think pretty much everyone is going to be accepting of at least some type of hypothetical thing that’s enjoyable and/or useful to them. A prime exam is having a business listed in a directory. Someone mentioned that as an alternative to advertising as if companies don’t pay to put their names in those directories.
None of this is meant to be any sort of criticism against anyone based on what they do or don’t view as an ad, I’m just trying to help explain why, at least some of the time, it seems “people in the real world are depressingly accepting of ads.”
Users on reddit and lemmy always seem to think ad-based stuff is going to fail, and then it turns out people in the real world are depressingly accepting of ads. I would bet that this program is more likely to be expanded than canceled.
I swear they are soulless NPCs put on this earth by demons to torture us.
I told my sister she can use an adblock to block ads while she’s browsing. She said “why would i want to do that, ads show me what to buy” she loves personalised ads and the idea that all her interests are being track so she can be served relevant ads.
I’m obsessed with this xkcd because it eloquently explains something I’ve been trying to explain to my techs (I’m a director of IT) and my more techy friends.
Its not that most people like the ads (although personalized ads are really nice), it’s that most people legitimately don’t give a shit. Nobody really cares that PC gaming is “better”, or Linux is “better”, or building your own PC is “better” except the turbo nerds like us (and yes, im including you kind reader as you are on Lemmy)
Part of that is because ads that are enjoyable and for things people enjoy often don’t even register as ads to people. When people think of ads they typically think of unwanted distractions for things they don’t want. They don’t necessarily think of something like a free sticker for their favorite video game given to them at s convention. They may even put it on something like a laptop or water bottle. The same people may say they “hate ads”.
I’m not trying to throw shade on those people, I think pretty much everyone is going to be accepting of at least some type of hypothetical thing that’s enjoyable and/or useful to them. A prime exam is having a business listed in a directory. Someone mentioned that as an alternative to advertising as if companies don’t pay to put their names in those directories.
None of this is meant to be any sort of criticism against anyone based on what they do or don’t view as an ad, I’m just trying to help explain why, at least some of the time, it seems “people in the real world are depressingly accepting of ads.”