A group representing major foreign streaming companies told a hearing held by Canada’s broadcasting regulator on Friday that those companies shouldn’t be expected to fulfil the same responsibilities as traditional broadcasters when it comes to Canadian content.
The Motion Picture Association-Canada, which represents large streamers like Netflix, Paramount, Disney and Amazon, said the regulator should be flexible in modernizing its definition of Canadian content.
The Canadian Radio-television and Telecommunications Commission (CRTC) is holding a two-week public hearing on a new definition of Canadian content that began Wednesday. The proceeding is part of its work to implement the Online Streaming Act — and it is bringing tensions between traditional players and large foreign streamers out in the open.
The effect is similar in both cases. Even if there’s choice for everyone to watch what they want but most of the content is US-based, Canadian content doesn’t get enough views, doesn’t make enough revenue and isn’t made anymore. Freedom of choice can mask a lot of undesirable effects. We want to keep Canadian content alive.