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10 hours ago“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
Amy, I want you to be honest with me, are you an alien.
Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we’re actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you’re shoving into our eyeballs.
I hate so much that this has a 100% chance of becoming a norm. Narrator can make a mediocre book shine, or turn a good book into a fucking rollercoaster (Andy Serkis, anyone?)
AI? Not a great narrator. Its character voices are boring, intonations weird, pacing awful. I’d honestly rather get an amateur narrating it for fun, over a robot sounding like a knock-off Morgan Freeman.